At the 12 September meetup Ruth Korver (Useful Media) spoke about videos to tell stories and for use on social media. Recently she and her colleague Vanessa have driven the 48 hours short films challenge.
The NetSquared Wellington talk is part of the global TechSoup storymakers 2017 challenge.
A bit thank you to Lachlan McKenzie for typing up these take away notes.
Short – 10”, 30”, 60”. Make your point short and snappy.
Audio – remember, mostly not audio on a news feed.
Shape – square/vertical?
What are you saying and who are you saying it to? Use one clear message. What is your call to action? Remember, video is not great for details: put these on the website.
Write a brief (get example from Ruth). As with any project, put time into planning.
Who do you choose to tell your story?
How do you get a good performance?
Script vs ad. Lib.?You need to build rapport beforehand.
Lighting – good natural lighting. Use white cardboard to reflect light.
Framing – good composition.
Tripod – always.
What’s in the background?
Listen to what’s around you – the camera will pick it up
Avoid noisy places
Turn off music, fridges, computers
Get the microphone close to the person. Lapel is best. City Library hires out sounds recording equipment.
Resource: Welcome to the world of less bad sound
Keep it simple
It’s okay to cut or cross-dissolve things to get the message across more clearly
Have some cutaways
Lo-fi or Hi-Fi?
Doesn’t matter provided it fits the context.
How do you know it’s working?
Check your stats
Try variations to see if your results improve your website
Make sure it’s worth the time and RoI
Editing and audio tools, resources
For audio, try Premium Beats stock music.
Be careful with copyright and permissions. Copyright.org, Creative Commons and Flickr Commons are useful resources. Use release forms for any person in your video. Get guardian’s permission for under 18s.
HP48hours Survival kit Videos
Social media tips
Commutes and lunchtime are not the best time to get call to action if this is what you want
YouTube auto-captions guess at what the speaker is saying – starting point only – edit to fix mis-guesses
YouTube (30 secs) = 10x Facebook time (3 secs) to count as a view
Drop off points – 10, 30, 60 secs. Re-edit if too many drop off – add interest
Can create Facebook segments based on how much video they’ve seen and then create lookalike audiences. Great for targeting.
Facebook algorithm is prioritising live videos and 360 videos.